New Launches from Nicole by O.P.I

Please enjoy the following Press Relases from Nicole by O.P.I




On Target!

Nicole by OPI Launches Four New Spring Shades, Exclusively for Target

Nicole by OPI announces four new nail lacquers to be exclusively retailed at Target. From candy apple red and iridescent lilac to shimmering pink and a silvery sparkle, these four hues are designed to bring color to winter’s darker palette, “Nicole by OPI is excited to launch four new shades at Target this March,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Target has seen a big spike in customers looking for affordable fashion, and Nicole by OPI offers the perfect accessory. These four shades will give nails a candy-hued pop of bright color. Micas in the formula add extra shine for a fun, playful look.”

The four new lacquers include:
Great Minds Pink Alike
And your nails and this pink are a match made in heaven.

Look at Me Look at Me!
This silvery-rainbow sparkle has something to say!

That’s Totally Red-ical!
Like, how amazing is this awesome apple-red?

Purple Yourself Together
Snap out of it! It’s time to polish on this purple!

Nicole by OPI nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new Target exclusive shades will be available March 2012 for $7.04 each at select Target locations nationwide and Target.com. For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!


Wel-Kim to My World!

Nicole by OPI Introduces NEW Kardashian Kolor
Nail Lacquers, Inspired by Kim Kardashian Nicole by OPI announces the launch of Wel-Kim to My World, a collection of new nail lacquers inspired by Kim Kardashian. The line features six pastel-hued shades in white, pink, blue and honey tones that give nails a subtle pop of color. Lacquers Lights, Kim-era, Action! and Here Kim’s the Sun feature glitter and opalescent shimmer to create an added element of glitz. “These six new lacquers really showcase Kim’s flirty, feminine side,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Kim often wears pink, white and other softer-toned shades; these colors are great for creating a classic, elegant look that works day or night.”

The Wel-Kim to My World shades include:
Here Kim’s the Sun
Brighten up your day with this opalescent sparkle.

Kim Konfidential
A honey-nude so stunning, it should be "klassified.”

Up & Kim-ing Pink
Get in line! This cotton candy pink is THE pink of the season.

Nothing Kim-pares to Blue
There just isn’t another hue like this lovely lilac-blue.

Lights, Kim-era, Action!
A screen-stealing shimmering pearl.

Others Pale By Kim-parison
This breathtaking white is the fairest of them all.

“Spring is the perfect time to add lighter tones to your look,” adds Weiss- Fischmann. “Candy-coated colors in pastel shades are always popular during this season. These ladylike hues look great with the blousy tops and frothy dresses that walked the runways for spring.”

About Nicole by OPI: Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Create Endless Design Possibilities!


Nicole by OPI Introduces NEW Limited Edition Texture Coat Shades for Instant Nail Art

Nicole by OPI announces the launch of four new limited edition Texture Coat hues:
Opal 

Quartz 

Amethyst 

Aquamarine

 This line of graffiti-style nail art products offers a simple way to create an edgy, two-texture effect on nails with quick, at-home application. In addition to the two-texture element, these four new line additions feature high- shine finishes. Opal Texture is a metallic, mother-of-pearl shade with chameleon-like properties that takes on a different look depending on the color over which it’s applied. Quartz Texture has a unique taupe/pink metallic hue, while Amethyst Texture and Aquamarine Texture are packed with sparkle – purple and blue respectively – for an added glittery effect. “Nicole by OPI fans not only follow trends – they create them. Texture Coat has been such a big hit with our consumers because it’s completely customizable, with endless design possibilities,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “The high-shine finishes of these metallic, opalescent, and glitter Texture shades is perfect for creating a fun look this spring and To use this product, start with Base Coat Plus, followed by two coats of any Nicole by OPI nail lacquer. Let the lacquer dry completely before applying Texture Coat. Complete the manicure with Top Coat Plus for a high-shine finish. Texture Coat is also currently available in Gold, Silver, Red, White, Turquoise and Black.

Sweet!

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