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Meet me at #TMSOrlando!!!! Press Relase and Contest Details!

Good afternoon!!

This is a quick post to share a fun little contest the people of The Makeup Show Are holding for the upcoming even on November 4th and 5th! As many of you know The Makeup Show #TMSOrlando is making it's debut in Orlando for the first time this year! Check it!!

“MEET ME AT THE MAKEUP SHOW ORLANDO” CONTEST! SHARE YOUR ARTISTRY AND CREATIVITY WITH US FOR A CHANCE TO WIN!

ORLANDO, FL (October 2012) – The Makeup Show has brought back “Meet Me at The Makeup Show” contest in a bigger and better way! This social media campaign has proved to draw excitement from across the globe for their shows by bringing Industry Insiders together on platforms such as Facebook, Instagram, Tumblr and Twitter. This campaign allows everyone, from near and far, and those traveling to the show solo, to step foot inside The Makeup Show Orlando andfeel a part of the community.

To participate in this first-ever “Meet Me at The Makeup Show” contest, Instagram or simply take a photo of yourself holding a sign (in any medium you wish…but be creative!) that reads MEET ME AT THE MAKEUP SHOW ORLANDO with your name and where your travelling from! You will then upload your picture to your social media accounts (Instagram, Twitter, Facebook, etc.) tag The Makeup Show, andremember to use the hashtag #TMSorlando!!! In the upcoming days The Makeup Show will begin to post on their Facebook, Tumblr and Twitter the submissions to share all the incredible industry insiders who will be joining the show and taking part in The Makeup Show Orlando.

How can you win? The Makeup Show will choose a winner from these submissions by November 1, 2012 who will be presented with their very own TheMakeup Show Gift Bag filled with The Makeup Show’s very own James Vincent, Celebrity Makeup Artist and Director of Artistry and Education, favorite products and a one-on-one portfolio discussion with James Vincent himself.

About The Makeup Show

The Makeup Show is owned and produced by Metropolitan Event & Production and travels internationally from LA, NYC, Chicago, Europe, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup of education and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business.

The Makeup Show Orlando will also feature over 60 top pro-focused brands including: Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush, Supporting Sponsors INGLOT, Obsessive Compulsive Cosmetics, Cosmix School of Makeup Artistry, On MakeupMagazine, and The Powder Group. In addition, Stila Cosmetics, Alcone Company, Temptu PRO, and Embryolisse USA, among many others.

The Makeup Show Orlando is held on Sunday, November 4, 2012 from 9am to 6pm and on Monday, November 5, 2012 from 9am to 5pm at The Peabody Hotel Orlando, 9801 International Drive. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.

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ANDD!! Here is another chance to get involved! As many of you guys know I will be a part of a Beauty Blogger/ Guru panel. We want your questions. What questions do you have about blogging? Have any questions about the industry? How to get started? Tips, etc? Ask em!!! You can ask in the comments, you can tweet me @L_T_H_P and even on Facebook, don't forget to use the hashtag #TMSOrlando! Without your questions we can't have a panel :D so ask away!!This is your chance to ask us any questions you may have about what we do to keep the bloggy-sphere going!!

XOXO!! Looking forward to meeting you guys at #TMSOrlando !!!

More about → Meet me at #TMSOrlando!!!! Press Relase and Contest Details!

Sation Holiday 2012 Collection Preview

Hi loves!!

Good evening! Please enjoyt this Press release from the lovely people at Miss PN- Sation!

Happy “Holiday Golightly” from Miss

Holidays are a time for all things fabulous: parties, presents, and polish! Miss Professional Nail
(Miss) is ringing in the season with “Holiday Golightly,” a shimmering new collection of nail
lacquers. These six sparklers are a great idea for fun stocking stuffers and to accessorize your
New Year’s Eve look!
Miss’ Creative Director Staci Dao wanted to celebrate the joy of gift-giving (and receiving!) by
reminding us to pamper ourselves and our loved ones this season. Silver screen icon Audrey
Hepburn captured our hearts playing free-spirited fashionista Holly Golightly, whose love of
shiny gems helped inspire Miss in creating this wish list of winter stunners.
From the timeless, Tiffany-inspired blue to unique reds and greens, these luxe shades will light
up your holiday season: “Under the Miss-letoe,” a pearlescent pine green; “Feliz Navi-doll,” an
icy crystalline grayish-white; “I Love Yule,” a velvety poinsettia red; “Let’s Mingle & Jingle,” a
silver-spangled sapphire blue; “Holiday Golightly,” a glistening Robin’s egg blue, and “Stop
Scrooging Around,” a gold-sparkled ruby wine. ‘Tis the season to channel our inner Holly
Golightly and embrace the Miss mantra that “It’s the little pleasures that count…”

If you don’t the find the Holiday Collection under your tree, it will also be available online and
in beauty supplies in late October.

All Miss products are free of DBP, toluene and formaldehyde.

More about → Sation Holiday 2012 Collection Preview

O.P.I Short Film- Instinct of Color

Hii!

This is a quick post to share a short film by O.P.I, the first by the brand. I loved the video SO much that I HAD to share it! Four, hawt, talented girls dancing, a beautiful horse doing a moon-walk and fierce nail polish! You guys definitelly want to check this out!

OPI Announces Brand’s First International Short Film

OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.

Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.

The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.

“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”

The video launches worldwide on October 24, 2012. Please visit OPI on YouTube to view!

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More about → O.P.I Short Film- Instinct of Color

The Make-up Show is Coming to Orlando, FL Nov 4-5!!!!!

Hi loves!!!!

Please enjoy this Press Release about one of the most exciting things to happen to Florida in a long time!! The Makeup Show is coming to Orlando, Fl for the first time EVER!!!!

BEAUTY, INSPIRATION, AND EDUCATION IS LESS THAN ONE MONTH AWAY AT

THE MAKEUP SHOW ORLANDO

Beauty brands and top makeup artists are standing by to share their newest products and beauty secrets on November 4 and 5

NEW YORK, NY (October 2012) - The Makeup Show Orlando is excited to bring beauty, inspiration and education to the Sunshine State in less than one month on November 4 and 5. Top beauty brands will congregate under one roof for two days to launch new products and offer exclusive pro-only discounts. Amongst these brands are Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and TEMPTU PRO, Supporting Sponsors INGLOT, Obsessive Compulsive Cosmetics, Cosmix School of Makeup Artistry, On Makeup Magazine, and The Powder Group. Other brands include Stila Cosmetics, Embryolisse USA, Kissable Couture, Kevyn Aucoin, Senna Cosmetics, Cinema Secrets, and Graftobian Makeup Co (to name a few). In addition, many of these brands will be hosting seminars and sharing their secrets on the main stage and in the Keynote & Business Forum. A few of the Keynotes you will not want to miss include:

A Career in Makeup with AJ Crimson

From celebrity clients including Fergie, Estelle, Hillary Duff, Keyshia Cole, and Missy Elliot to his lip gloss brand Kissable Couture, and his own eponymous AJ Crimson brand, AJ has managed to make a name for himself in multiple areas of makeup artistry. In his first time as a featured keynote at The Makeup Show, AJ tells us the truth about building your own name, branding yourself as an artist in diverse areas. AJ will take you through his techniques for flawless application and reveal his secrets for success for the red carpet, for real women and everyoccasion in between.

The Journey of Special Effects Makeup with The Wolfe Brothers – Brian and Nick Wolfe (sponsored by Graftobian)

Identical twins, Brian and Nick Wolfe, take to the stage and show you the artistry they have become internationally recognized for while sharing their story about how two young men made a name for themselves in Florida theme parks. Watch and learn as these masters show you what you need to know about body art.

Also, taking the Main Floor to educate on the trends of the industry from bridal to airbrush include INGLOT Cosmetics, Stila Cosmetics, MAKE UP FOR EVER, Naked Cosmetics, Crown Brush, Mehron, Senna Cosmetics, TEMPTU PRO, Alcone Companyto name a few. For a complete list of Main Floor Seminars and times, visit the schedule here.

About The Makeup Show

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Yours truly is definitely going definitely to be in attendance! I would love to know if any of you guys are coming down for this!!! I would love to meet some of you. Mostly I am excited that an international beauty show is coming to lil' 'ol Florida!!!

More about → The Make-up Show is Coming to Orlando, FL Nov 4-5!!!!!

Sation I Love Miss-Self Specialty Glitter Collections Preview

Hi loves!!

A quick update on my current status: recovering from surgery and doing well enough. I'm pretty tired and really sore but feeling a little better everyday. BUTTTT!!!! This came in my email and I've been anticipating this Sation Release since I first saw pictures of these awesome glitter blends so I had to share with you guys!

Miss Professional Nail (Miss) announces the launch of its Glitter I Series, the “I Love Miss-self” Reality Show, a sassy, tongue-in-cheek spin on the sensation that has swept the nation off its stilettos. Sation’s glittery gala puts the fun in dysfunctional by saying buh-bye to Brady Bunch banter, and hello to hi-def hair-pulling and backstage drama. Miss’ Creative Director Staci Dao found inspiration for this collection by merging the glitz and glamour of showbiz with the opulent, jewel-toned gems of the season.

The “I Love Miss-self” Reality Show Premiers this Fall

From fame-chasers to trophy wives, this humorous race to the Hollywood finish line is a fun, flashy ride into our pop-goes-the-beauty universe. “I Love Miss-self” joins the Fall lineup with a sparkling set of stars, including: Calorie Countess; Miss Pro-nup; Tall, Dark & Has Some; Paparazzi Pet; No Rings Attached and Oh My Gaudy.

The 24-color collection features a cast of multi-glitter and foil finishes: holographic, flakey, bar, kaleidoscope and more. These glitters are ideal for layering over neutrals and staple colors, or simply to play up your signature style. Tune in to ‘I Love Miss-self’ on www.misspn.com, and don’t miss its September debut at your local beauty supply.

I am so freaking excited about these!!!

All Miss products are free of DBP, toluene and formaldehyde.

*Multi-glitters will be sold at a premium price point (Retail for $7.00)

More about → Sation I Love Miss-Self Specialty Glitter Collections Preview

Sation Nailstock Collection Press Release

Hi loves!!

Please enjoy the following press release from the lovelies at Miss Pro Nail- Sation.

Live from Nailstock: Miss presents peace, love & lacquer

Miss Professional Nail (Miss) announces the launch of its Limited III Collection, “Nailstock,” a colorful tribute to peace, love & artistic diversity. In a world where constant change is rapidly evolving, from economical to technological, spiritual reflection and authentic human connections are more special and sought-after than ever. When Creative Director Staci Dao wanted to celebrate indie expression and universal creativity, she quickly looked to Woodstock as the gold standard of boho-bonding events. Nailstock’s varied collection of misfit souls features twelve rockin’ shades packed with nostalgic cultural references including: “Gimme Jimi,” “3 Free-dom,” “RV There Yet?” and “I Paint in Peace.” Rich, earthy neutrals and vibrant, unconventional hues offer something for everyone. The woodsy environment and rainy, mud-splattered moments represent the offbeat nature of Woodstock’s legendary impact.

Let hand-painted harmony take center stage and embrace your grooviest self, with nails to tie dye for. Nailstock will be available at your local beauty supply and online in September. All Miss products are free of DBP (dibutyl phthalate) formaldehyde and toluene. Miss is an MBE (Minority Business Enterprise) certified company.

Ummm HOW CUTE is this? Sation always does the most creative promo shots with their collections.

Here is the full line-up for this collection. I love this brand to bits so they can't do much wrong in my eyes :D. I cannot wait to see these in person!

I can't with the cuteness!! This is such a creative way to showcase a collection.

Sation has a TON of fierce collections coming up and I can't wait to share with you guys what this lovely company has up their sleeve! Sation polishes are available from the Miss PN site as well as Transdesign.com (Under Sation, then NEW Sation).

See you guys later!

More about → Sation Nailstock Collection Press Release

Enter for a Chance to Win a Lifetime of Shellac!

Hi loves!!!

I received this email regarding a pretty awesome giveaway from Nailpolishcanada.com and I just had to share! This has to be the most hillarious Press Release I've ever read BTW.

WIN SHELLAC FOR LIFE ($1266 value) - NAILPOLISHCANADA.COM TO CHANGE YOUR LIFE

“To be fair, it’s actually only a 25 year supply, so we can only hope the winner dies early to keep me an honest woman” - Nikki Smith, VP of Glitter, Nail Polish Canada. CND Shellac is a cross between nail polish and gel which is cured under a UV lamp and lasts up to 14 days without chipping. Chipped nails are an important issue that affect lives in many ways. “We’ve invented substantial research and the reason women slap or bite in a catfight is fear of chipping their nails. Hopefully, together, we can build a world where a woman can throw a punch at the bitch who kissed her boyfriend without worrying about chips” said Ms. Smith The prize will go to whomever can show that their life will be most impacted by winning Shellac for life. Be it better, or worse. Maybe it stops your polish addiction long enough that you can save money, go to school, become a doctor, go to Africa and start saving lives. Did we say that this contest saves lives? Now we did. Or maybe you’re just looking for a little understanding, “My husband will finally understand that other people take polish as seriously as me...” - Sarah P.” Or perhaps the result won’t be as positive, “I’ll probably spend all my time painting my nails, not go to work, get fired, now I’m homeless, damn you NPC.” - Beth C” If you or a loved one is still stuck in a world of chips, smudges and wasting countless hours re-doing nails we urge you to take a stand.

*** Enter here to win a Lifetime Supply of CND Shellac ***

Grand prize will go to the best description of how winning a lifetime supply of Shellac will change their life. Winner selected August 7, 2012.

Prize Details & Entry

Grand Prize (Value $1266): 33 Bottles of CND Shellac + 36 Watt UV Lamp + 5 Topcoat + 5 Basecoat + Scrub Fresh.

How much Shellac do I need to last 25 years?

1300 (weeks in 25 years) / 2 (weeks application lasts) / 20 (applications per bottle) = 33 bottles of Shellac color

Open to Canadian and United States residents only. See full rules on entry page. For further info please contact rachael@nailpolishcanada.com Trademark Disclaimer: This contest is not sponsored, endorsed, or affiliated with Creative Nail Design Inc. Product names and other trademarks are the property of their respective owners.

More about → Enter for a Chance to Win a Lifetime of Shellac!

Sation Class of Sation Press Release

Hi Loves!!

Please enjoy the following press release from the lovelies at Miss Pro Nail- Sation.

Class of Sation is Now in Session

Miss Professional Nail (Miss) announces the launch of its Limited II collection, Class of Sation, an exclusive line of nail lacquers available in June 2012. Inspired by new beginnings and rite-of- passage experiences, the 24-color collection captures the déjà vu of high school nostalgia with a fun, modern twist on yearbook superlatives and familiar clichés. Class of Sation offers a reminiscent revival of years past or a whimsical fast-forward into the future, where anything is possible and dreams are as boundless as the glory days of summer.

Miss rallies its school spirit with Sation’s all-star lineup, including Most Hue-nique, Tardy Tart, Kiss My A’s and Most Likely to Not Chip, a winning team of vibrant creams and unique glitters that bring together the ultimate lacquer combination. The glitters, some which feature holographic effects, will be sold at slightly higher price points.

I SERIOUSLY LOVE the theme of this collection. The names are priceless and the uniqueness of these shades is seriously just awesome. I've received Six colors from this great collection to show you guys. I seriously cannot wait to swatch them because I just know you guys will LOVE them!!

All Miss products are formaldehyde, toluene and dibutyl-phthalate (DBP) free. Find Class of Sation, California Gleamin' and Sation Classic nail lacquer collections in professional beauty supplies, salons and online at www.misspn.com.

More about → Sation Class of Sation Press Release

O.P.I Outrageous Neons Minis Press Release

Hi loves!

Please enjoy the following press release from O.P.I.

Sizzling, Fluorescent Hues!

OPI Announces New Limited Edition Outrageous Neons, the Brand’s First Neon Lacquer OPI launches its first neon nail lacquer with the Outrageous Neons mini pack, including four limited edition neon shades, a neon white base coat, and OPI Top Coat. The four fluorescent hues include vivid shades of yellow, orange, pink and purple. The essential step for achieving the best results is to prep nails with one coat of neon white base, followed by two coats of neon lacquer. Colors dry matte, but adding one layer of OPI Top Coat results in bright, bold color with a shiny finish.
“Outrageous Neons marks OPI’s foray into the world of neon color,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “In the US, the FDA requires that all cosmetic colorants be approved, and each batch must be certified for purity. The lacquers in this set are formulated with new, FDA-approved neon pigments for a look that’s dazzlingly vibrant.”

Along with neon white base and OPI Top Coat, the four shades in the Outrageous Neons mini pack include:

Ridiculously Yellow

So yellow, it’s beyond understanding.

Formidably Orange

Brace yourself for this powerful orange.

Riotously Pink

This pink has been known to create a scene.

Seriously Purple

I really mean it…it’s really purple!

As with all OPI nail lacquers, Outrageous Neons contain no DBP, Toluene, or Formaldehyde. This limited edition mini pack promotion will be available beginning July 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $19.95 ($24.95 CAN) suggested retail for each mini pack (includes all six products). For more information, please call 800-341-9999 or visit www.opi.com. Follow

OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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As the world leader in the professional nail care industry, OPI is committed to providing high- quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each full-size lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/ pedicure products, files, tools, gels and acrylics.

More about → O.P.I Outrageous Neons Minis Press Release

Upcoming Releases from Sation

Hi lovelies!

Please enjoy the following press release from Miss Pro Nail- Sation.

Miss is back, and Living on a Prairie

Miss Professional Nail will be unveiling its first collection since the re branding of its signature Sation nail lacquer line. “Little Horse on the Prairie” is set to leave the stable in Fall 2012. The collection is a modern celebration of nature and the pure beauty of its surroundings. Little Horse features six shades with a clever mix of hot-to-trot names, developing pigments that radiate the sun’s vital energy and the sky’s fade-to-black process:

-“Sun Worship-Her” rises and shines with a red-orange scorcher that is front and center this season.

-“Rock-a-Guy-Blue” is a tough-tinted shade that offers a raw replication of a midnight sky.

-Cut to daybreak with “Blue Sky’s the Limit,” a uniquely uplifting blue reminiscent of a clear summer day.

-“Weed out the Wimps” offers a whimsical, woodsy green, and a tribute to frolicking barefoot on miles of grassland.

-The barn door bursts open with “Ring Around the Horsie” a rich, roughed-up rose tone that transitions seamlessly into Fall.

- Little Horse rounds out the collection with “Prairie Fairy” a flesh-flattering peaches-and- cream that adds a touch of femininity, inspired by earth goddesses everywhere.

The Little Horse theme was developed by emulating “the elements within our environment and mother nature… It’s like capturing part of that landscape and applying it to your nails,” says Creative Director Staci Dao. Miss’ rebranded Sation nail lacquer line was inspired by commitment to the fingernail professional. Through an improved formula, ergonomic bottle design and flat stem brush with 520 nylon count, Miss maximizes professional results.
Little Horse’s willowy prairie girl and panoramic images whisk you away to the wonder of balmy meadows and big skies; the perfect place to run, ride and become dreamy nature-dwellers. Little Horse is set to ride in August 2012, and is available, along with all Miss products, in local beauty supplies,
professional salons and online at www.misspn.com. The Sation nail lacquer line is formaldehyde, toluene and DBP free.

And already available on their online shop is the California Gleamin' Line- up. A limited run of vibrant Summer-ready shades.

Sation Polishes are available on the Miss Pro Nail website. They retail at $5.00.

I'm excited to see them add more Greens and Blues into their line-up. I love what they are doing in terms of re-branding. They have made a fan out of me very quickly! It is interesting watching a brand go through a re- invention of themselves because they always seem to come back with new and fresh ideas so I'm excited to see their up and coming collections.

More about → Upcoming Releases from Sation

Zoya Beach and Surf Summer Collection Preview

Hi loves!

Please enjoy the following press release from the fairies at Zoya.

Announcing Summer 2012 nail color by Zoya Nail Polish!

BEACH and SURF dive into the color...

OFFICIAL RELEASE INFORMATION - March 17, 2012

New nail color - coming soon to a salon near you and Zoya.com!

Summer 2012 is going to be a super stylish season for nails with the latest offering of nail polish collections, Beach and Surf, from the new color of fashion, Zoya! This new splash of color, designed by the Zoya color experts, is kissed by sea and sand translating beautifully onto the nail in the famous, full-coverage Zoya formula.

Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. The choice is yours – this color palette is sure to be a splash!

Zoya BEACH Collection

Reagan (ZP614) - deep cerise pink cream
Lara (ZP615) - vivid cerise pink cream
Shelby (ZP616) - soft pinky pink cream
Arizona (ZP617) - soft coral orange cream
Tracie (ZP618) - sea grass metallic
Wednesday (ZP619) - soft aqua cream

Zoya SURF Collection

Rory (ZP620) - lotus pink foil metallic
Carly (ZP621) - thalia purple foil metallic
Kimber (ZP622) - magenta pink foil metallic
Myrta (ZP623) - coral orange foil metallic
Meg (ZP624) - mermaid green foil metallic
Zuza (ZP625) - aquamarine foil metallic

Zoya is the new color of fashion...

The Zoya BEACH and SURF collection was designed and inspired by resort runways and tropical get-a-ways.

Ultra long-wearing, glossy nail lacquers by Zoya are free of harmful industrial chemicals like toluene, camphor, formaldehyde, resin, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya BEACH and SURF as well as over 300 other ultra high-fashion Zoya shades at www.zoya.com. As always, each and every Zoya color is made for women so we name them after women.

BEACH and SURF by Zoya Nail Polish - 12 new colors:
Available April 1, 2012 (USA)
www.zoya.com

Sug. Retail $8.00 per 0.5 fl.oz. bottle (US).

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More about → Zoya Beach and Surf Summer Collection Preview

New Launches from Nicole by O.P.I

Please enjoy the following Press Relases from Nicole by O.P.I

On Target!

Nicole by OPI Launches Four New Spring Shades, Exclusively for Target

Nicole by OPI announces four new nail lacquers to be exclusively retailed at Target. From candy apple red and iridescent lilac to shimmering pink and a silvery sparkle, these four hues are designed to bring color to winter’s darker palette, “Nicole by OPI is excited to launch four new shades at Target this March,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Target has seen a big spike in customers looking for affordable fashion, and Nicole by OPI offers the perfect accessory. These four shades will give nails a candy-hued pop of bright color. Micas in the formula add extra shine for a fun, playful look.”

The four new lacquers include:

Great Minds Pink Alike

And your nails and this pink are a match made in heaven.

Look at Me Look at Me!

This silvery-rainbow sparkle has something to say!

That’s Totally Red-ical!

Like, how amazing is this awesome apple-red?

Purple Yourself Together

Snap out of it! It’s time to polish on this purple!

Nicole by OPI nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new Target exclusive shades will be available March 2012 for $7.04 each at select Target locations nationwide and Target.com. For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

Wel-Kim to My World!

Nicole by OPI Introduces NEW Kardashian Kolor
Nail Lacquers, Inspired by Kim Kardashian Nicole by OPI announces the launch of Wel-Kim to My World, a collection of new nail lacquers inspired by Kim Kardashian. The line features six pastel-hued shades in white, pink, blue and honey tones that give nails a subtle pop of color. Lacquers Lights, Kim-era, Action! and Here Kim’s the Sun feature glitter and opalescent shimmer to create an added element of glitz. “These six new lacquers really showcase Kim’s flirty, feminine side,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Kim often wears pink, white and other softer-toned shades; these colors are great for creating a classic, elegant look that works day or night.”

The Wel-Kim to My World shades include:

Here Kim’s the Sun

Brighten up your day with this opalescent sparkle.

Kim Konfidential

A honey-nude so stunning, it should be "klassified.”

Up & Kim-ing Pink

Get in line! This cotton candy pink is THE pink of the season.

Nothing Kim-pares to Blue

There just isn’t another hue like this lovely lilac-blue.

Lights, Kim-era, Action!

A screen-stealing shimmering pearl.

Others Pale By Kim-parison

This breathtaking white is the fairest of them all.

“Spring is the perfect time to add lighter tones to your look,” adds Weiss- Fischmann. “Candy-coated colors in pastel shades are always popular during this season. These ladylike hues look great with the blousy tops and frothy dresses that walked the runways for spring.”

About Nicole by OPI: Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Create Endless Design Possibilities!

Nicole by OPI Introduces NEW Limited Edition Texture Coat Shades for Instant Nail Art

Nicole by OPI announces the launch of four new limited edition Texture Coat hues:

Opal

Quartz

Amethyst

Aquamarine

This line of graffiti-style nail art products offers a simple way to create an edgy, two-texture effect on nails with quick, at-home application. In addition to the two-texture element, these four new line additions feature high- shine finishes. Opal Texture is a metallic, mother-of-pearl shade with chameleon-like properties that takes on a different look depending on the color over which it’s applied. Quartz Texture has a unique taupe/pink metallic hue, while Amethyst Texture and Aquamarine Texture are packed with sparkle – purple and blue respectively – for an added glittery effect. “Nicole by OPI fans not only follow trends – they create them. Texture Coat has been such a big hit with our consumers because it’s completely customizable, with endless design possibilities,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “The high-shine finishes of these metallic, opalescent, and glitter Texture shades is perfect for creating a fun look this spring and To use this product, start with Base Coat Plus, followed by two coats of any Nicole by OPI nail lacquer. Let the lacquer dry completely before applying Texture Coat. Complete the manicure with Top Coat Plus for a high-shine finish. Texture Coat is also currently available in Gold, Silver, Red, White, Turquoise and Black.

Sweet!

More about → New Launches from Nicole by O.P.I

O.P.I SoftShades 2012 New York City Ballet Inspired

Hi Loves!

Please enjoy the following press release from O.P.I... Must go watch "Center Stage" now... It's my guilty pleasure movie hahah!

On Pointe Lacquers for Spring!

OPI Partners with New York City Ballet to Reveal Six New SoftShades Nail Lacquers

OPI announces the launch of six new additions to the SoftShades collection,inspired by the New York City Ballet (NYCB), one of the world’s premiere dance companies. New York City Ballet by OPI features five sheer shades lightly tinged in hues of beige, pink, white, lilac and gray, as well as a silver sparkly lacquer. With various sized glitter particles, this hue can be worn alone or layered over any of the other colors for added shine and dimension. “OPI is so excited to work with the New York City Ballet,” said Suzi Weiss- Fischmann, OPI Executive VP & Artistic Director. “NYCB is rich with artistic history and has a renowned reputation that brings people from around the world to see NYCB performances. The dancers, choreography and costumes provided a wealth of inspiration for a range of soft, feminine hues. The beige, pink, and white lacquers bring to mind classic ballet slippers, tutus and leotards, while the sheer lilac and gray add muted color to ballet’s traditional pink.” “One of our goals at NYCB is to make ballet accessible to the widest possible public,” remarks Katherine E. Brown, NYCB Executive Director. “We are thrilled to be partnering with OPI on this exciting new endeavor, sharing the beauty and elegance of NYCB with a new audience.”

The six lacquers in New York City Ballet by OPI include:

Barre My Soul

This sheer beige is gorgeous, and that’s the “naked” truth.

You Callin' Me a Lyre?

This ascending pink hits all the right notes.

Don't Touch My Tutu!

Hands off this wispy white -- it's all mine!

Care to Danse?

This lilac is up-to-the-minuet in fashion.

My Pointe Exactly

See? This gorgeous sheer gray has been right all along!

Pirouette My Whistle

Drink up! This silver sparkle is just what you need.

All SoftShades nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application. New York City Ballet by OPI will be available April 2012, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long- lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT the New York City Ballet
New York City Ballet is one of the foremost dance companies in the world, with a roster of spectacular dancers and an unparalleled repertory. Now under the artistic direction of Ballet Master in Chief Peter Martins, the Company was founded in 1948 by the legendary choreographer George Balanchine and arts patron Lincoln Kirstein, and quickly became world-renowned for its athletic, contemporary style, which revolutionized the ballet world. The Company has also been home to Jerome Robbins, who made more than 50 works for NYCB, as well as to countless other choreographers, composers, dancers and musicians. Widely acknowledged for its enduring contributions to dance, NYCB is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers.

OMGGGG!!! SO excited! I am just obessed with Ballet!

More about → O.P.I SoftShades 2012 New York City Ballet Inspired

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